Getting Started

POWER Commerce

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POWER Engage

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Context

In this section we’ll be detailing how our engagement module can help brands stay relevant with next gen audience, propose new experiences to their consumers & innovate in their CRM strategy.

Customer expectations are evolving

There have been very few innovation in the way brand interact with their consumers over the last decade, although retail has been facing major paradigm changes: - Store visits in constant decrease - Growth of E-commerce & Marketplaces making it more difficult for brands to transpose a true retail experience but more important to assess their consumers LTV. - Multiplication of platforms (social media, communities, gaming platforms..), communication channels (streaming services..), UGC is king - Constant growth of disruptive/impact retail models like leasing & circular, will we be even buying goods outside groceries in the near future?

Next Gen consumers are simply more volatile than ever. While most efforts have been put towards proposing a unified commerce experience, most brands are struggling to have a 360 vision of their consumers. The same challenges apply to their CRM strategy & building a long lasting relationships with their audience as it is hyper challenging to adapt. Loyalty programs as we used to know them are on a steep decline & this trend is only accelerating.

Consumers nowadays value: - experiences lived with the brand - feeling of appartenance - impact / image

Your objectives using Power engage

We aim at POWER.xyz through our engagement to you to transform your transform the way the way you think you CRM strategy moving from a transactional relationship to an engagement based one. Gamify your brand relationship, be relevant for next gen. Turn them into brand ambassadors. ✔️ Multiply touchpoints & re-connect with your audience, provide a true omnichannel experience to your users ✔️ Reach & onboard consumers on mediums platforms where next gen are present

✔️ Ease cross brand collaboration be more flexible, reduce friction with your CRM stack

✔️ Turn your consumers into community members drive brand preference & UGC

✔️ No longer solely base your segmentation based on transactional data, engagement is as important.

• Context
• Customer expectations are evolving
• Your objectives using Power engage